Your marketing team is already using AI. The question is whether they’re using it well. These 50 prompts cover every core marketing function — from strategy to execution — with copy-paste ready templates you can use today.
Social Media Prompts (10)
1. LinkedIn Post (Thought Leadership)
Write a 150-word LinkedIn post from the perspective of a [job title] sharing a counterintuitive lesson I learned about [topic]. End with a question that invites comments. Tone: confident and direct, no corporate jargon.
2. Instagram Caption (Product Launch)
Write 3 Instagram caption options for launching [product/service]. Include: relevant emojis, a hook in the first line, key benefit in the middle, CTA at the end, and 10 relevant hashtags. Target audience: [describe].
3. Twitter/X Thread
Write a 7-tweet thread explaining [topic] in a way that's useful to [target audience]. First tweet: hook/bold claim. Tweets 2-6: one insight each with a concrete example. Last tweet: call to action or summary.
4. Facebook Ad Copy
Write 3 Facebook ad copy variations for [product/service]. For each: headline (under 40 chars), primary text (under 125 chars), and description (under 30 chars). Focus on [main benefit]. Target: [audience].
5. TikTok/Reels Script
Write a 30-second video script for [topic]. Structure: hook (0-3 sec), problem (3-10 sec), solution (10-25 sec), CTA (25-30 sec). No talking head — describe visual actions throughout.
6. Pinterest Description
Write 5 Pinterest pin descriptions for [topic/product]. Each should: include primary keyword "[keyword]" naturally, be 100-200 characters, end with a soft CTA. Tone: [inspirational/practical/educational].
7. Social Media Content Calendar
Create a 2-week social media content calendar for a [type of business] targeting [audience]. Include: platform, post type, topic, key message, and best posting time for each day. Mix promotional (20%) and value content (80%).
8. Comment Response Templates
I run a [type of business]. Write 5 template responses for these common social media comment types: compliment, complaint, question about pricing, request for more info, negative review. Keep each under 100 words.
9. Brand Voice Guide
Define the brand voice for [brand description]. Create: 3 adjectives that describe our voice, 3 we explicitly avoid, 5 "we say / we don't say" examples, and a one-paragraph voice description any writer can use.
10. Viral Hook Generator
Generate 10 opening hooks for social media posts about [topic]. Each hook should create curiosity or controversy in under 15 words. Avoid clickbait — make them substantive and specific.Email Marketing Prompts (10)
11. Welcome Email Sequence
Write a 3-email welcome sequence for new subscribers to [brand]. Email 1 (Day 0): warm welcome + deliver lead magnet. Email 2 (Day 2): share most valuable free content. Email 3 (Day 5): soft introduction to paid offering. Tone: [describe].
12. Re-engagement Campaign
Write a 3-email re-engagement sequence for subscribers who haven't opened in 90+ days. Email 1: "Did we lose you?" Email 2: "Here's what you missed." Email 3: "Final chance + unsubscribe option." Keep each under 200 words.
13. Product Launch Sequence
Create a 5-email launch sequence for [product]. Timeline: 7 days before, 3 days before, 1 day before, launch day, and 24 hours left. For each: subject line (5 options), preview text, body structure, and CTA.
14. Abandoned Cart Email
Write 3 abandoned cart emails for an e-commerce store selling [product type]. Email 1 (1 hour): gentle reminder. Email 2 (24 hours): address common objections. Email 3 (72 hours): final offer + urgency. Average cart value: [price].
15. Newsletter Template
Create a weekly newsletter template for [industry/brand]. Sections: personalized opener (2 sentences), main insight (150 words), curated resources (3 links with 1-line summaries), quick tip (50 words), upcoming events/offers. Target reader: [describe].
16. Promotional Email
Write a promotional email for [offer: sale, new product, event]. Include: subject line (5 options), preheader text, opening hook, offer details, 3 key benefits, urgency element, and CTA button text. Tone: [describe].
17. Survey Email
Write an email asking customers to complete a [3-minute/5-minute] survey about [topic]. Include: why their feedback matters, what we'll do with results, how long it takes, a small incentive ([offer]). Keep under 150 words.
18. Referral Program Email
Write an email introducing our referral program to existing customers. Program details: [describe incentive]. Make it easy to understand, exciting to share, and include 3 pre-written referral messages customers can copy-paste.
19. Onboarding Email (SaaS)
Write a 4-email onboarding sequence for new [software] users. Email 1: account setup (Day 0). Email 2: first key action to take (Day 1). Email 3: advanced feature spotlight (Day 3). Email 4: success story + check-in (Day 7).
20. Win-Back Email
Write a win-back email for customers who haven't purchased in [time period]. Acknowledge the gap, offer something valuable (discount/new product/exclusive content), and make it easy to re-engage. Avoid guilt-tripping.SEO & Content Prompts (10)
21. Blog Post Outline
Create a detailed blog post outline for "[target keyword]". Include: SEO-optimized H1 title, meta description (155 chars), 6-8 H2 sections with 2-3 H3 subsections each, FAQ section (5 questions), and an internal linking suggestion.
22. SEO Meta Tags (Bulk)
For each of these [5] pages, write an SEO title (under 60 chars) and meta description (under 155 chars). Each should include the primary keyword naturally and have a compelling reason to click: [list pages and topics].
23. Keyword Cluster Builder
I'm targeting the primary keyword "[keyword]". Create a keyword cluster of 20 related long-tail keywords organized into 4 topic clusters. For each cluster, suggest a content type (guide, list, comparison, tutorial).
24. FAQ Schema Content
Identify 8 questions people commonly search when looking for [topic/product]. For each question, write a concise 50-75 word answer that's accurate, helpful, and naturally includes related keywords.
25. Internal Linking Plan
I have these blog posts: [list 5-10 titles]. Create an internal linking strategy. For each post, identify: 2 posts it should link TO, the anchor text to use, and why this link makes sense for readers and SEO.
26. Content Refresh Plan
Analyze this old blog post: [paste post]. Identify: outdated information to update, missing sections that would improve ranking, new keywords to target, and 3 specific improvements that would increase organic traffic.
27. Competitor Content Gap Analysis
My website covers [topics]. My main competitor at [URL] ranks for [topics you've identified]. Identify 10 content topics I'm likely missing that are high-value for my audience and achievable to rank for.
28. Product Description (SEO)
Write an SEO-optimized product description for [product name]. Include: primary keyword "[keyword]" in first 100 words, 3 key benefits (not just features), customer pain point addressed, and a trust element. Length: 150-200 words.
29. Local SEO Blog Post
Write a 600-word locally-optimized blog post targeting "[city] + [service]" searches. Naturally mention the city/region 4-5 times, include a local FAQ section, and end with a local CTA. Business: [describe].
30. Pillar Page Outline
Create a comprehensive pillar page outline for the topic "[broad topic]". This will be a 3,000+ word definitive guide. Include: H1, introduction hook, 8 major sections with detailed breakdowns, a table of contents, and 10 internal link opportunities to cluster content.Paid Advertising Prompts (5)
31. Google Ads Copy
Write Google Search ad copy for [product/service] targeting "[keyword]". Create 3 headline options (max 30 chars each) and 2 description options (max 90 chars each). Include the keyword naturally. Focus on [main differentiator].
32. Ad Audience Description
Describe the ideal Facebook/Instagram audience for [product/service] in terms of: demographics, interests, behaviors, and job titles. Include 5 audience segments ranked by expected conversion rate and why.
33. Landing Page Copy
Write the above-the-fold copy for a landing page selling [offer]. Include: H1 headline (value-focused), subheadline (credibility/specificity), 3 bullet points (key benefits), and primary CTA button text. Max 75 words total.
34. Ad Testing Framework
Create an A/B testing plan for our [platform] ads promoting [offer]. Suggest 3 hypotheses to test, the variables to change (headline, image concept, CTA, audience), how to measure success, and when to call a winner.
35. Retargeting Ad Sequence
Write a 3-ad retargeting sequence for people who visited [page] but didn't convert. Ad 1: reminder/benefit. Ad 2: social proof/objection handling. Ad 3: urgency/final offer. Keep each under 125 characters primary text.Strategy & Analysis Prompts (5)
36. Marketing Audit
Audit our current marketing based on this information: [describe channels, spend, results]. Identify: our biggest underperforming area, our biggest untapped opportunity, and one immediate change that could increase ROI by 20%+.
37. Go-to-Market Plan
Create a 90-day go-to-market plan for launching [product/service]. Include: target audience definition, key messages, channel strategy, week-by-week timeline, success metrics, and budget allocation (total budget: [amount]).
38. Customer Persona Deep Dive
Create a detailed customer persona for our ideal buyer. We know: [share what you know about your customers]. Develop: demographics, psychographics, daily routine, pain points, buying triggers, objections, and preferred content format.
39. Competitive Positioning Statement
Analyze our positioning vs. competitors. Us: [describe]. Competitor A: [describe]. Competitor B: [describe]. Write 3 positioning statement options that clearly differentiate us, are credible, and matter to our target customer.
40. Marketing OKRs
Create Q[X] marketing OKRs for a [type of business] with these priorities: [list 2-3]. For each objective, write 3 measurable key results. Make KRs specific, time-bound, and ambitious but achievable.Video & Visual Content Prompts (10)
41. YouTube Video Script
Write a YouTube script for a [length]-minute video on "[topic]". Include: hook (first 15 seconds), agenda overview, [N] main sections with transitions, engagement prompt at 2-minute mark, outro with subscribe CTA. Tone: [describe].
42. Explainer Video Script
Write a 60-second explainer video script for [product/service]. Structure: problem (0-15 sec), solution intro (15-30 sec), how it works (30-50 sec), CTA (50-60 sec). Describe visual suggestions alongside each section.
43. Webinar Outline
Create a 45-minute webinar outline for [topic] targeting [audience]. Include: opening hook, agenda, 3 main teaching sections (10 min each), Q&A format, and a pitch section for [offer]. Include slide count per section.
44. Infographic Content
Create the content structure for an infographic about [topic]. Include: title, 5-7 data points or key insights (with source suggestions), visual representation idea for each, and a summary stat for the headline.
45. Podcast Episode Outline
Create an outline for a [length]-minute podcast episode on "[topic]". Include: intro hook, 5 discussion questions in sequence (building complexity), 2-3 key takeaways, and a memorable close. Guest expertise: [describe if applicable].
46. Case Study Structure
Write a case study framework for [client/customer success story]. Include: challenge section, our approach (3 phases), results (with placeholder metrics), 2 customer quotes (with context), and a "lessons learned" section.
47. Video Testimonial Script
Write a 60-second testimonial script for [type of customer]. Natural-sounding, not salesy. Include: their situation before, what they tried that didn't work, why they chose us, a specific result they got, and who they'd recommend us to.
48. Brand Story Video
Write a 2-minute brand story video script for [company]. Cover: why we started, the problem we saw, our solution, our values, and our vision. Tone: authentic and human. Suggest 5 visual scenes to accompany the narration.
49. Product Demo Script
Write a 3-minute product demo script for [software/product]. Focus on [top 3 features]. For each feature: show the problem, demonstrate the solution, and quantify the benefit. End with a CTA to start a free trial.
50. Event Recap Video
Write a social media caption + 60-second video script for recapping [event name]. Highlight: 3 key moments, one impactful quote, attendance/reach numbers, and a teaser for next year. Use for post-event marketing.How to Use This List Effectively
Don’t try to use all 50 at once. Instead:
- Identify your team’s most time-consuming, repetitive marketing task
- Find the prompt that matches it
- Customize it for your brand, audience, and specific situation
- Save the customized version as a team template
- Expand from there
We add new prompts every week. Follow PromptRefinery.ai to stay current.